Content planning precedes website development and optimization

Content Planning and Content Development

• You decide the type of content you want to have in your page. This is technically referred to as content planning.  This is followed by having a copywriter do the job of content writing done for you.

What is content?

• Content refers to any type of text, image, video files, audio files and design elements in your web page.

What are the different types of contents to be done?

• The main pages of your website that describe your business are known as web content.  They are typically those that are filled in your Home, About Us, Services, Products (explaining product and rates and more in e-commerce sites), Services and Contact Us page.

Why should I fill my pages with content?

• To improve search engine ranking, you need to constantly update your site with fresh content to tell the search robots know that you are highly active in your business.  To do this, you develop blogs, news, videos related to your business.  All this you do to engage your clients in your business pages and to keep them impressed to come back to you for your product or service.
• Even if you are a highly established brand name, you need to do some kind of keyword optimization, content marketing, and link building to have the search engine render the name of your website when your prospective clients search for business related keywords in the search engine.  This is where onpage optimization also known as on-site optimization comes in to play. This is the first step in search engine marketing.  Another major wing in SEO is off-page optimization.

Two Major Wings of Search Engine Optimization

• On-site optimization
• Off-site optimization

What is on-site optimization?

The search engine that is ranking your website is not human. Therefore, we need to give the search spider a clue about what a specific page is talking about.

Meta tags are typically HTML codes.  Meta tags, are mainly keywords explain a specific webpage.  Metal description, explain the page content in a nutshell.  Meta tags and meta descriptions are rich in focused keywords that best explain your business.

If you are using a content management software with features for on-page optimization, you will have a form like column in the back end. For instance, you know what to do with the WYSIWYG text editor in a WordPress blog.  You paste your content in the box meant for text, load your images from there do a few hyperlinks to the other pages (blog interlinking or page interlinking) as needed and post it in appropriate categories and quit from there.

On-page Optimization is Simple!

In short, on-page optimization is about filling the back end CMS form meant for your posts and pages skillfully. Sounds simple isn’t it? Then why do the SEO companies charge a decent sized bill for this simple job. Okay… Please read ahead……

If you have 5 pages and few regular posts in your website, for someone who is really savvy about what they are doing, it takes at least 3 minutes of job in a page, 5 pages it takes 5 x 3 = 15 minutes (this is the time estimate for someone who knows the job well, considering the page has simple content).  Remember, you need to be optimizing your images as well.

If you are annoyed by the term optimized, let us call it fill in the blanks (fib) in the CMS forms page.

For an e-commerce site: If you have a product page that has the list of products:

• You have to optimized the page showing the product list (fib)
• When you click on a product you land on a page that shows the price and other details of the specific product, this page has to be optimized (fib)
• When you click on the product image that shows up in a new page, fill in the blanks again for this page.
• You have an e-mail a friend about this product that also needs to be optimized….

That is okay, if you don’t want the web company do it for you, this is the check list, ensure you are doing all this

On-page optimization is doing the title tags, meta description, meta keywords, meta robots tag ( no index, no follow used to tell search engines whether to index a specific e-commerce page or not), incoming auto link anchors, autolink exclusion, snippet types, thumb nail, featured image, making the post a headline, defining the magazine layout ( for better user-experience), define the a spider layout for your blogs and pages, categories and more will be added with advancement in technology.

When it comes to online marketing like improving ranking, you track the pages crawled and do appropriate changes in website architecture to keep up with competition, because your competitors are doing what you have done and something more than you do move your business.

The Big Brag Off-Site Optimization

Blogs, article directories, PR news wire, Photo blogs,

(A quick and dirty summary if you are in a hurry… This is about creating interesting blogs and articles with hyperlinks done to related pages on your website, this is technically known as back links)

Here is the big fat joke about backlinks….

In reality, an impressed customer who owns a blog,

Short of time now,  I will update soon….

- Sharme….

- Writing content
- Loading content and pictures onto website
- SEO
- Other Link Building tasks

Routines might cloud thinking and enhancements of marketing skill, we can think and manage the routines for your business while you can take care of business related needs.

• Keyword Density Check
• Title Tag Optimization
• Optimized Meta Description
• Optimized Meta Keywords
• Optimization of Content and Anchor Text
• Optimization of Alt Tags for images
• Add H1, H2, H3 tags where it is needed
• Current Off page optimization analysis and enhancement
• Analysis of On page condition of the website and enhancement
• Optimization of web page structure

• Customer relationship management (CRM)
• Employee relationship management (ERM)
• Employee self service (ESS)
• Customer self service (CSS)

The partner sites send you sales leads. Therefore lead generation sites.

This is a nice way to increase sales because you get the leads with complete purchase needs and contact information.

What is a lively lead generation campaign?

If the lead generation campaign generates a number of contact e-mails and phone calls, number of e-mail newsletter sign-ups, improves average time spent at the site then it is said to be a lively campaign.

What is a successful lead generation campaign?
A successful lead general campaign is one that provides with excellent ROI (Return on Investment)

Technically, more number of leads converting to sales.

• Advertisements
• Paid subscriptions

Most of the content sites make revenue by a mix of advertisements and paid subscriptions.

How much money is made in content sites?

The number of paid subscriptions versus the periodic cancellations of paid subscriptions in the site will give a figure about the money made in the site.

The amount of money you earn for the advertisements you published in your site determines the amount of money you will make on the content site.

Who will advertise in my site?

Prospective businesses looking to sell products that are related to the theme or content in your site will be interested in advertising in your site.

Why is my site traffic important to improve advertisements revenue?

If the advertiser should pay you for the advertisement, they need to make money from the visitors who come to your site.

Obviously, one visitor will not give all the sales needed for a business.  The advertiser would want to look in to the number of visitors in your site.  If your content site has more number of readers, they will show some interest in advertising in your site.

What will the advertiser pay me for advertising his business?

If you own a very high traffic site the advertiser has a better chance for sales conversion.  They might prefer to pay you for every visitor who clicks in to their sites through your banner advertisement.

Networking giants like Google and Yahoo get paid merely to have your advertisements a said number of times.  However, they also have plans where you pay only when someone clicks through it…

Coming soon….

How to improve paid subscriptions in the content sites?

How to improve clicks on advertisements?

How to improve the length of time a typical visitor stays in the website?

An online e-commerce site is advantageous, because you will be able to have accurate statistical:

• Records of sales that has taken place in your site
• Records of unique visitors coming to your site
• Records of the cost you spend to bring a visitor to your site
• Records of the sales conversion you see versus the advertising sum you spend to improve sales on your site
• Records of reviews and comments will tell you about customer satisfaction

These metrics when utilized intelligently plays a great role in boosting the sales of your online business, eventually increasing product sales.